BEAUTIFUL SKIN

This branding project was completed for a university
assignment. The task was to design the re-brand for
a current brand of our choosing. I chose Cetaphil and
renamed the brand Beautiful Skin. Beautiful Skin is a skin
care brand for women who are passionate about selling
sustainable, medically approved products to help your skin
feel beautiful. The target audience is women aged 25-45
years old with an average income who value their skin and
health. The objectives were to produce an aesthetically
pleasing design, attract the target audience and
communicate effectively that the items are beauty products.